concept brand . invented by tongue
linger
A gender-free fragrance house built on one idea: scent is the thing you leave behind.
No two people wear it the same. The only way to find yours is to wear it.
Made to be missed.
— the brief
A fragrance sells on skin, not on screen. The same scent is different on every person, so the whole game is getting a sample onto skin, then turning that sample into a full bottle. Linger needed a welcome flow that turns a curious browser into a sampler, and a sampler into a believer.
— The work · the sample-led welcome flow · 4 emails
It's built around the real conversion mechanic of the category, sampling, not discounts. Showing you understand that fragrance sells on skin, not on screen, is half the pitch to a real fragrance client.
Email 01 · on signup · welcome + sample offer
Subject A
No two people wear it the same
Subject B
Find the one that becomes yours
Preview
Three to try. The bottle can wait.
Welcome to Linger.
A scent isn't what you wear. It's what you leave behind.
And it's never the same on two people. The same fragrance can be magnetic on one and nothing on the next. The one that fades on everyone else might be the one that stays on you. There's only one way to find out which.
So start on skin. Choose three, we'll send the samples, and you wear them where it counts: through a long day, into a late evening, close enough that someone leans in. Let one of them become yours.
Fall for one, and the bottle's a click away. Fall for none, and you've lost nothing but a Tuesday.
Email 02 · on sample dispatch · the ritual
Subject A
How to wear a scent (most people rush it)
Subject B
The hour that matters is the one you're not smelling
Preview
Patience, mostly. And the rule everyone skips.
Your samples are on their way. What you do with them decides everything, so a word first.
One scent a day. The nose tires by the third and starts to lie. Pulse points only: the wrists, the throat, the warm hollow behind the ear. Then leave it alone.
A fragrance isn't the first ten minutes. It's the hour after, once it's warmed against your skin and become something no one else could wear. That hour is the one you're shopping for. Wait for it.
Email 03 · 5 to 7 days after delivery · conversion
Subject A
Did it linger?
Subject B
One of them has been on your mind
Preview
You've worn them a few days now. You know.
By now, one of them has done the thing.
Caught you off guard in the afternoon. Made someone lean in, pause, and ask. Stayed with you long after you'd forgotten you were wearing it.
That's the one. That was always going to be the one.
Your sample cost comes off the bottle, so you're not really deciding. You're just choosing the size of something you've already chosen.
And if you're still undecided, there's no hurry. The right one waits.
Email 03 · ~14 days after purchase · post-purchase
Subject A
Tell us who noticed
Subject B
Every scent leaves a story
PreviewTwo weeks in. How did it land?
It's been a couple of weeks. By now, someone has stopped mid-sentence to ask what you're wearing. They always do.
We'd love to hear it: the compliment, the double-take, the message from someone who couldn't quite say why they were thinking of you.
And when you're ready to leave a different trace: layering isn't only allowed. It's the next chapter.
— hOW IT RUNS
TRIGGER
Three events, not one. Signup, sample order, then bottle purchase. The flow runs in stages.
Email 1 · welcome
Fires on signup, within the hour. Its only job is turning a new subscriber into a sample order.
Email 2 · ritual
Fires when the sample order ships, which is what makes "your samples are on their way" true.
Email 3 · conversion
5 to 7 days after the samples are delivered. Suppress anyone who's already bought a bottle.
Email 4 · post-purchase
Roughly 14 days after the bottle purchase. Bottle buyers only.
The gate
Emails 2 to 4 fire only for people who ordered samples. A "still curious?" nudge 3 to 4 days after Email 1 catches non-orderers.
— The range · the sampling page
BRAND LINE
Made to be missed.
LANDING PAGE H1
Three to try. One to keep.
SUBHEAD
Choose three, wear them where it counts, and let one of them decide. Your sample cost comes off the bottle.