we’re fresh out of fucks for the safe version.
■ Bedrooms. Bathrooms. The phone screen at midnight. Closed drawers. Skin. Inside.
The brands we write for ask something of the person buying them. Trust. A want. The version of themselves they keep in a closed drawer.
That deserves copy that doesn't look away.
Most copy looks away.
Tongue looks straight at it. Intimate. Pleasurable. Intense. Nothing softened. Nothing faked.
Smells like sex. Sells like wellness.
Tongue in cheek. Straight to the point.
We don't write around desire. We write at it. Into it.
The right words change how someone feels about themselves.
What our tongue does.
Sexual wellness. Queer dating apps. Brands with heat.
Every touchpoint. Every word. One feeling.
We don't stop at skin deep. We go all the way.
skin in the game.
Maxim Thomas. Creative copywriter.
I spent months living somewhere queerness existed underground. People dancing in spaces carved out of a city that wanted them invisible. Sexual freedom as an act of genuine courage. Queer liberation happening quietly, defiantly, beautifully at real personal risk.
An outsider by geography. An insider by identity. I understood exactly what I was witnessing.
That's what sits underneath every brief Tongue takes on. Not a niche. Not a positioning strategy. A genuine understanding of what it costs a person to exist openly — and what it means when a brand finally speaks their language.
The craft came from four years in PR. The conviction came from everything else.
I watched people fight for the right to exist openly. The least I can do is make sure the brands serving those communities sound like they deserve to.
the mouthpiece.
Sex. Desire. Identity. Intimacy.
Not niche topics. The most human topics — and the most poorly served by the words currently written for them.
The person lying awake at midnight on a dating app hoping this time feels different. The one buying a sexual wellness product hoping the words don't make them feel strange for wanting it. The one who chose a brand because it finally said something true.
Billion dollar industries still being written by people who find them uncomfortable.
A product that speaks about pleasure without shame gives someone permission to feel the same. An app that sounds genuinely human makes someone feel less alone at midnight.
These brands aren't just selling products. They're normalising identities, desires and relationships that mainstream culture has historically ignored or sanitised.
That deserves better than uncomfortable copy from someone who flinched.
Tongue doesn't flinch.