We can hook up. Or we can move in together.

■ One is three weeks. One is every month, for as long as it’s working.

something casual.

Everyone has a view on what you’re allowed to say. 

So it gets decided in the moment, by whoever’s closest to the deadline. The product page says vulva. Support says intimate area. You say something better than both on a podcast and nobody writes it down. 

Three weeks to settle it. Then decide if I’m moving in.

how it goes.

First date. Ninety minutes. The product, the customer, what you've tried, what flopped, and the bit you'd rather not put in writing.

What you've been putting out. Website, social, email, packaging, past coverage. Where they contradict each other, and where you're landing too clinical or too crude.

Seeing other people. Five or six comparable brands. Which angles are spent, and where the gap is.

What are we. Your message on one page. What you stand for, three things holding it up, and the proof under each.

Dirty talk. The word for the body part, the word for the act, the word for the outcome, and the ones you retire for good. 

Where this is going. Ninety days. What to say, where, in what order, and what to do first.

Aftercare. Everything above, walked through properly, and a straight answer on whether you need me monthly. Including if you don't.


something serious.

You'll stop reading the drafts.

Not because you gave up. Because by month three you'll already know what's in them. I'll know the word you never use, the line you'd cut, and what you meant in the brief, not what you wrote in it.

We'll finish each other's sentences.

Everything you publish, written and run, in one voice. Including the copy other people write.

how it goes.

Moving in. Week one: channels, analytics, and the three pieces of copy doing the most work rewritten. Something live by Friday.

Everything you publish. Social, email, editorial, product and landing page copy. Written, scheduled, shipped.

Everything they publish. Your agency, your creators, your inbox. Same voice, nobody replaced.

The media. A kit, a list of 20 to 30 names, angles written and pitched.

One priority a month. A launch. A media push. Creators and experts on the record. Trade and retail. Or you.

A safe word. Holding statements written before the comments turn.

pillow talk.